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E-Medical Market Research

This article was originally published in Start Up

Executive Summary

Internet-based market research has become the norm in many areas of commerce, but the pharmaceutical industry is only just beginning to adopt the practice. The trend is being pushed forward by young companies that claim they can help drugmakers get from doctors the sorts of information they value--only more efficiently and cost-effectively than ever before. The web will also enable the collection of new types of information and insights, these start-ups claim.

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