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Amid Controversy, Reckitt Clinches Paras Brands As India's OTC Drug Market Heats Up

This article was originally published in PharmAsia News

Executive Summary

MUMBAI - Outbidding at least six serious rivals, London-headquartered consumer and healthcare products giant Reckitt Benckiser paid a hefty $742 million to clinch the acquisition of India's Paras Pharma - a company that created strong OTC healthcare brands mainly through large-scale mass media campaigns over the last 10 years
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