Enfamil NeuroPro Ingredient Tests Miss, J&J Doubts Mommy's Bliss Claims
Executive Summary
Council of Better Business Bureaus' industry self-regulation arm reviews claims for Mead Johnson's s Enfamil NeuroPro infant formula on challenge by Similac marketer Abbott Nutrition. Recent reviews also include ad claims for children's herbal remedies marketed by Mommy’s Blisson challenged by J&J's consumer business.
You may also be interested in...
Abbott's Plan For Similac ‘#1 Pediatrician Recommended’ Label Claim May Have To Wait
Abbott Nutrition has used ‘#1 Pediatrician Recommended Brands’ claim for Similac on social media and advertising to doctors and planned to add to labeling, but a disclosure doesn’t clarify the statement refers to a combination category and not the product alone, says National Advertising Division.
Somaderm 'FDA Registered' But Not 'Approved' – Similac-Enfamil Comparison Also Reviewed
Similac marketer Abbott Nutrition supports most but not all ad claims comparing its Human Milk Fortifier to Enfamil's; Council of Better Business Bureaus' investigative arms review claims comparing two baby probiotic drop brands and a protein digesting enzyme ad.
J&J Relaunches Johnson’s Baby Care As Greener, Gentler, With Fewer Ingredients
The overhaul in line with “modern parents’ preferences” could be what’s needed to rouse the sleepy brand and spur Consumer business growth.