Don't Market Yourself Into A Corner With Natural Claims – UL Exec
This article was originally published in The Rose Sheet
Executive Summary
Natural personal care is a compelling opportunity, but "don't expose yourself for marketing points," UL exec Matthew Cerundolo told HBA Global Expo attendees June 10 during a session on regulatory and safety compliance for natural products. With debate continuing around natural product standards and minimal regulatory involvement from agencies in the U.S. to date, legal risks abound, he noted.
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