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Arden “Rings In The Holidays” With Counter Sampling, Promos

This article was originally published in The Rose Sheet

Executive Summary

Elizabeth Arden prepares for the holiday season with increased staffing, sampling and a unique promo for celebrity fragrances in certain stores, the beauty firm reports during first quarter earnings call Oct. 30. With renovation of its doors and counters largely completed, firm focuses on driving counter productivity in highest-potential doors.

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