ASA Chides Nivea For Retouching Mature Skin In Vital Ad
This article was originally published in The Rose Sheet
Executive Summary
Nivea owner Beiersdorf defends post-production touch-ups to an older model in advertising for its Nivea Vital anti-aging cream, as the ad did not include quantifiable performance claims or a before-and-after visual comparison. The U.K.’s Advertising Standards Authority maintains the ad should not run again as formatted.