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Dr. Bronner’s Brings Avon, Fair Trade USA Before NAD For “Deceptive Practices”

This article was originally published in The Rose Sheet

Executive Summary

Dr. Bronner’s Magic Soaps has taken its beef with Fair Trade USA (formerly TransFair USA) and brands that flaunt its seal to a new forum, the National Advertising Division, with disappointing results for competitor Avon Products.

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