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Scerene Aims “Pure And Effective” Puristics Brand At Mass Market

This article was originally published in The Rose Sheet

Executive Summary

Peapack, N.J.-based Scerene Healthcare Inc. looks to take on established skin-care players Procter & Gamble and L’Oreal with Puristics, a brand the firm is pricing to compete at mass retailers and positioning as both “pure and effective.”
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