Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Maybelline New York: L'Oreal USA brand launches Color Sensational lipcolor, a line of 48 lipstick shades positioned to answer the question "how do I find the perfect shade of lipcolor?" firm says April 17. Item contains "latest pigment and pearl technologies" and matching packaging clues consumers in to the color inside. Undiluted pigments in the item "impart crisp color with pure-payoff," and honey-nectar in the formula gives it a creamy, luxurious texture, L'Oreal claims. Products are grouped into four color families - reds, pinks, plums and naturals - that represent the top-selling hues from prestige and mass lip products. Color Sensational lipcolor will debut in June for $7.49
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