Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Ole Henriksen: Natural brand from Los Angeles spa owner introduces "dynamic duo" African Red Tea Exotic Body Scrub and African Red Tea Body Mask, both $65 at Sephora.com and select spas and boutiques. "African red tea is an ancient, powerful ingredient that has been used for the last two thousand years and offers remarkable anti-oxidant and healing properties," the company says. Exotic Body Scrub is formulated with brown sugar, which "gently abrades dry lackluster skin while moisturizing"; linseed oil, "high in gamma linolenic acid, an essential fatty acid"; and grapefruit, orange and tangerine extracts. Firming Body Mask delivers maximum anti-aging benefits, detoxifying from the inside out, with yogurt, bentonite and kaolin clay, algae and rosehips, according to Ole. Both products contain honey for its antimicrobial and moisturizing properties
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says