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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

MAC: Limited-edition Starflash Eye Shadow and Lustre Twins lines from Estee Lauder'sMAC unit will be available August 1 through September 31, company says. Starflash Eye Shadow is "ultra creamy and soft with shimmery, not frosty, effect that anyone can wear"; line is modeled after old Hollywood eyeshadows "like moist powders," according to MAC. Among twelve limited-edition shadows ($14 apiece) are Dreammaker (yellow gold), Grand Entrance (neutral pink), and Glamour Check (reddish brown). First of two Lustre Twins products is 2-in-1 Prolongwear Lustre Lipcolor consisting of "a long-lasting [Base Coat] on one side and a Top Coat with a punch of color and sheen on the other"; effect is good for up to 8 hours," company says. Prolongwear Lustre ($20) comes in 10 shades including Pink Air/White Top and Custom Rose/Pink Virtue. Second product in duo is Nail Lacquer ($10), available in $$$ Yes (metallic silver foil), Perplexing (deep blue purple) and Firehouse (clean bright chrome red)...
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