Cover Girl Grows Advanced Radiance, Queen With Eye, Lip, Nail SKUs
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble is supporting the launch of Cover Girl Advanced Radiance Restorative Cream Foundation with print and TV ads featuring spokesmodel Christie Brinkley early next year, the company says
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Marketing In Brief
J. Lo Glow extension: Love at first Glow by JLO will launch in department store doors, including Macy's, in January, Coty's prestige Lancaster division announces. Latest scent by Jennifer Lopez includes notes of Italian bergamot, Georgia peach, pink jasmine, osmanthus, sheer musk and vanilla absolute. Juice is housed in pearly blush bottle with sensual curves, featuring a cell phone charm around the neck. Scent will come in 1.7 oz. and 3.4 oz. edts for $42 and $56, respectively. Ancillaries include shower gel ($22.50) and body lotion ($27.50). Ad visuals will be reminiscent of the "heartwarming, real moments a new couple share and savor forever," company says. Love is fifth scent in Lopez' portfolio; Live Jennifer Lopez is rolling out now (1"The Rose Sheet" June 27, 2005, p. 5)...
Cover Girl Advanced Radiance Ad Campaign Will Feature Brinkley
Cover Girl is tapping Olay skin care technology to launch Advanced Radiance Compact Foundation, the brand's first anti-aging product, Procter & Gamble announced during a May 4 press event in New York City
Energizer Grows Personal Care With Acquisition Of Leading Sun-Care Brands
Energizer Holdings will gain Banana Boat and Hawaiian Tropic - the No. 2- and No. 4-selling sun- care brands, respectively - through its $1.9 billion purchase of Playtex Products, the companies announce July 12