Crest Pro-Health Benefits Squeezed Into Whitening Toothpaste
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble is expanding the equity of Crest Pro-Health Rinse mouthwash with the introduction of Crest Pro-HealthToothpaste, a product that combines therapeutic oral care and whitening benefits in one formula, according to the firm
You may also be interested in...
P&G Q1 Beauty Sales Advance On Performance Of Olay, Pantene
Procter & Gamble beauty division revenues increased 11% to $5.6 bil. for the first quarter of fiscal year 2007 (ended Sept. 30), fueled by growth across all categories and the addition of Gillette products, the company reported in an Oct. 31 earnings release
P&G Q1 Beauty Sales Advance On Performance Of Olay, Pantene
Procter & Gamble beauty division revenues increased 11% to $5.6 bil. for the first quarter of fiscal year 2007 (ended Sept. 30), fueled by growth across all categories and the addition of Gillette products, the company reported in an Oct. 31 earnings release
Crest Pro-Health Ad Campaign Promotes Multiple Benefits Of Toothpaste
Procter & Gamble is heating up the competitive U.S. toothpaste segment with an aggressive new advertising campaign supporting the clinical benefits of Crest Pro-Health toothpaste