Colgate Aims To Expand Simply White User Base With Toothpaste
This article was originally published in The Rose Sheet
Executive Summary
Colgate Simply White Whitening Toothpaste will launch in early 2004 as a cavity-fighter formulated to remove "deep and embedded stains," according to Colgate-Palmolive. The product will begin shipping in December
You may also be interested in...
Colgate To Combat “Loss Of Focus” With Emphasis On Core
Colgate-Palmolive plans to scale back U.S. marketing spend on its Simply White tooth whitener after sales fell short of 2003 projections, CEO Reuben Mark said during a year-end financial presentation Feb. 3
Colgate To Combat “Loss Of Focus” With Emphasis On Core
Colgate-Palmolive plans to scale back U.S. marketing spend on its Simply White tooth whitener after sales fell short of 2003 projections, CEO Reuben Mark said during a year-end financial presentation Feb. 3
Crest Whitestrips Premium Offers Seven-Day Regimen At Higher Price
Procter & Gamble is keeping the pressure on competitors in the tooth-whitening market with the launch of an upgraded version of Crest Whitestrips. The product recently was introduced to retailers and is scheduled to be on counter in January