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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Lancôme: Aroma Cool Awakening Body Treatment collection replenishes skin with Actipure, a natural extract of hibiscus blossom, as well as essential oils and natural extracts of citrus, jasmine and cedar, L'Oreal division says. Bowing this fall, range features treatment fragrance in 3.3 oz. bottle for $40, as well as moisturizing body milk, which will cost $27 for 6.7 oz. Lancôme launched sister collections Aroma Tonic and Aroma Fit in 1999 and 2001, respectively (1"The Rose Sheet" Jan. 18, 1999, p. 10 and 2"The Rose Sheet" June 18, 2001, p. 4)...
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