Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Avon: Double Impact Lipcolor contains Flexi-Smooth technology for a long-wearing finish, and provides twice the color of regular lipsticks, direct-seller claims. Lipstick will be supported with print ads breaking in August books including Vogue, Glamour, Lucky, Self, Honey and Marie Claire, Avon says. Ad carries the tagline, "Double the Color. Double the impact." Double Impact will be available in 20 shades in beige/brown, coral/red, mauve/berry and pink/rose hues, and will retail at $8...
You may also be interested in...
Extracts In Brief
Lather: Natural-positioned bath and body line expands with 12 new products unveiled at the Extracts Trade Show in New York City March 26-29. Launches include Cranberry Turbinado Sugar Rub ($38), Aha Facial Therapy with Copper and Borage ($24), Bamboo Silk Foaming Face Scrub ($21), Pink Clay and Rose At-Home Facial System ($20), Pumpkin Enzyme Body Scrub ($19), Eucalyptus Foaming Foot Scrub with Pumice ($18) and Linden Blossom Moisturizing Body Spray ($18). Products rolling out now to four Lather boutiques on the West Coast as well as select Nordstrom and Bloomingdale's doors, Pasadena, Calif. company notes. Lather also plans to introduce baby line in April. Lather brand was launched in 1999 (1"The Rose Sheet" May 26, 2003, Marketing In Brief)...
Extracts In Brief
Lather: Natural-positioned bath and body line expands with 12 new products unveiled at the Extracts Trade Show in New York City March 26-29. Launches include Cranberry Turbinado Sugar Rub ($38), Aha Facial Therapy with Copper and Borage ($24), Bamboo Silk Foaming Face Scrub ($21), Pink Clay and Rose At-Home Facial System ($20), Pumpkin Enzyme Body Scrub ($19), Eucalyptus Foaming Foot Scrub with Pumice ($18) and Linden Blossom Moisturizing Body Spray ($18). Products rolling out now to four Lather boutiques on the West Coast as well as select Nordstrom and Bloomingdale's doors, Pasadena, Calif. company notes. Lather also plans to introduce baby line in April. Lather brand was launched in 1999 (1"The Rose Sheet" May 26, 2003, Marketing In Brief)...
Lancôme Makes Younger Consumers A Juicy Offer
Lancôme will introduce Juicy Tubes transparent lip glosses in March as part of a permanent color offering targeting younger consumers, VP Makeup Marketing Elizabeth Mankin said