Gucci
This article was originally published in The Rose Sheet
Executive Summary
New YSL fragrance bowing in fall 2001 expected to lead to high single-digit revenue increase at YSL Beaute next year, company reports Dec. 14. YSL Beaute cosmetics revenue increased 3.3% to $34.9 mil. in third quarter due to "strong makeup sales." Cosmetics were sole bright spot, however, as all other YSL Beaute segments saw double-digit decreases. Fragrance sales were down 16.7% to $75.8 mil. in the period; overall YSL Beaute revenue fell 13.4% to $161.9 mil. Gucci attributes declines to Euro depreciation. Except for cosmetics, which jumped 11.2% to $106.1 mil. nine-month performances also were down throughout the Gucci Group division
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says