Pediculicide use
This article was originally published in The Rose Sheet
Executive Summary
Head lice treatments are applied "nearly as frequently" to noninfested children as to those carrying lice or eggs, Richard Pollack, PhD, Harvard School of Public Health, et al., report in the August issue of Pediatric Infectious Disease Journal. OTC permethrin and pyrethin (such as Pfizer's Nix and Bayer's Rid), Rx drugs (lindane) and alternative treatments (vegetable oil) often are overused as a result of diagnoses made by people without medical training. Of 541 subjects treated between April 1998 and October 1999, only 53.3% actually had an active infestation, researchers report. The California legislature voted 62-13 to ban the sale and use of lindane for head lice Aug. 21
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says