Prestige Brands "Concentrates" On Prell Comeback
This article was originally published in The Rose Sheet
Executive Summary
Prestige Brands will launch a six-SKU line of Prell botanical shampoos and conditioners in late September as an expansion of the brand it purchased from Procter & Gamble in November (1"The Rose Sheet" Nov. 15, 1999, In Brief).
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Prestige Brands Gets Active With Prell Formulas, Repackaging
Prell Active Frequent Use Shampoo is debuting now in mass market doors to meet the needs of active consumers who wash their hair more than once a day, Prestige Brands said
Prestige Brands Gets Active With Prell Formulas, Repackaging
Prell Active Frequent Use Shampoo is debuting now in mass market doors to meet the needs of active consumers who wash their hair more than once a day, Prestige Brands said
Prell
Procter & Gamble sells hair care line to Prestige Brands, a newly-formed consumer products firm. The Bonita Springs, Fla.-based company's Nov. 1 acquisition marks its "first of a number of anticipated acquisitions," Prestige Brands says. P&G has been looking for a buyer for the underperforming brand since May (1"The Rose Sheet" May 10, In Brief). In 1998, Prell represented less than 1% of P&G's global beauty business. Details of the deal were not disclosed