Christian Dior
This article was originally published in The Rose Sheet
Executive Summary
Three Distinctively Dior color collections will be on-counter Aug. 21. Silky Mauves features a 5-Colour Eyeshadow compact in Silk Clouds for $49.50. Mascara Parfait ($18) is available in Cashmere while Collection Lipstick can be purchased in Pink Moire and Silk Roses. A Silk Roses Nail Enamel will be $15. Khaki Contrasts and Unexpected Browns also have 5-Colour Eyeshadows and include Ombre Plume in Antique Bronze in the Khaki group and Dreamy Green in Unexpected Brown. The Ombre Plumes retail for $20
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says