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Dermablend Essential Benefits Targets Older Audience, Carson Says

This article was originally published in The Rose Sheet

Executive Summary

Dermablend's new concealment makeup and skin care line will target older consumers under the brand name Essential Benefits. The approximately 50-SKU will undergo a slow rollout, initially bowing in August in 75-100 doors including Lord & Taylor and Nordstrom with additional distribution slated for 2001.
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