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Cover Girl

This article was originally published in The Rose Sheet

Executive Summary

Live Zone retail kiosks are part of test market in Baltimore, Md. (White Marsh Mall) and Orange County, Calif. (The Shops at Mission Viejo), the Procter & Gamble company says. The zones feature an IBM-supplied interactive kiosk from which a picture can be sent to a cosmetics consultant who delivers real-time advice; a similar application was tested in five Houston markets earlier this year (1"The Rose Sheet" May 15, p. 6). The Live Zone also features the 3 ft. Cover Girl "Shade Central" display unit, a product testing bar and an option to e-mail a friend. Cover Girl recently named NCR its preferred provider of interactive kiosks. The zones are sponsored by Contempo Casuals
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