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This article was originally published in The Rose Sheet
Unilever backing Moisturizing Body Lotion launch with $18 mil. in marketing support starting in August, according to trade materials. The lotion contains vitamin E and comes in three flavors - Vanilla Fields, Sun-Ripened Raspberry and Creamy Peach. The moisturizing line builds on the Suave brand's high awareness among consumers, Unilever said. The 18 oz. bottles will ship in July
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