NutriVive
This article was originally published in The Rose Sheet
Executive Summary
Three-SKU hair care line works to "repair and reinforce dry or brittle hair," L'Oreal said. The launch will build on the company's existing "Vive" offerings, which include VitaVive for normal hair, BodyVive for fine hair and ColorVive for color-treated or highlighted hair. The products in the NutriVive collection are 2-in-1 Shampoo and Conditioner, Revitalizing Shampoo and Revitalizing Conditioner. The 13 oz. items will be available in August. The offerings will be line-priced with L'Oreal's existing Vive products, which cost approximately $3.49 each
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says