Marketing in Brief: New Complexion line extensions
This article was originally published in The Rose Sheet
Executive Summary
New Complexion line extensions: Oil-Free powder "glides on effortlessly and wears for hours to control oil breakthrough," Revlon said. The powder comes in nine shades, including Ivory Beige and Toast. Corrective Powder in Even Out tone, "neutralizes and corrects skin discolorations, the company added. Both powders are priced at a suggested $10.50. Bronzing powder gives skin a "sheer, healthy glow all year-round," the firm stated. A bronzing compact is available in Sun tone for $11.50. Oil-Free concealer SPF 12 hides undereye circles and skin flaws, Revlon added. Available in seven shades, including Warm Beige, Caramel and corrective Even Out, each stick is priced at $8.25. The products are on-counter now...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says