In Brief: Beta Dermaceuticals
This article was originally published in The Rose Sheet
Executive Summary
Beta Dermaceuticals: Initiates Class III recall (no adverse health effects likely) for Beta-HC .25% hydrocortisone lotion via letter Aug. 20, according to FDA's Sept. 25 "Enforcement Report." San Antonio, Texas-based Beta Dermaceuticals initiated the nationwide recall of 1,189 bottles after an FDA analysis found the formulation to be subpotent. The firm estimated that at the start of the recall only 642 bottles of Beta-HC remained on the market...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says