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Renaissance rejuvenating Chantilly brand with up to $13 mil. in ad support.

This article was originally published in The Rose Sheet

Executive Summary

RENAISSANCE REJUVENATING CHANTILLY BRAND WITH $10-$13 MIL. IN AD SUPPORT in 1995 and with the introduction of White Chantilly, a "younger sister" to the original Chantilly scent, the company said. The two fragrances will have separate ad campaigns and budgets. Renaissance Cosmetics will spend $3-$5 mil. on White Chantilly in 1995, while ad support for the original fragrance will be in line with the 1994 budget of $7-$8 mil., the company said.
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