Jean Patou Quasar ads breaking in regional magazines in September.
This article was originally published in The Rose Sheet
Executive Summary
JEAN PATOU USING REGIONAL MAGAZINE ADS TO ROCKET QUASAR LAUNCH, the New York City-based company said. The print ad for the men's scent, which depicts a partially clad male model on a "midnight blue" backdrop decorated with astronomical imagery, will break in the September issue of Chicago magazine to coincide with the fragrance's rollout into Marshall Field's. The ad will run later in other regional publications to support the scent's rollout. Quasar will be available in all Bloomingdale's, Rich's and Nordstrom doors.