Marketing in Brief: NHF Distribution
This article was originally published in The Rose Sheet
Executive Summary
NHF Distribution: Rhodanide Replenisher, the "only formula which effectively replenishes the rhodanide level... for beautiful, healthy, and shiny hair," is launching in salons nationwide, the Deerfield Beach, FL-based company says. Retail price for the replenisher is $22.50 for a 6.8 oz. bottle. The product, which has been available in the U.K., Germany, The Netherlands and Switzerland since September 1993, was test marketed in Florida salons prior to its U.S. launch. NHF says it expects to roll out a shampoo to complement the replenisher in the next two to three months...