Marketing in Brief: La Crista
This article was originally published in The Rose Sheet
Executive Summary
La Crista: Broadening distribution for its five-SKU La Crista skin care line to include Maryland and Virginia Wal-Mart stores, the company says. The Davidsonville, MD-based company plans to expand the line into West Virginia and Pennsylvania Wal-Marts next, with a nationwide Wal-Mart roll-out to follow. The La Crista brand, which includes Dewberry Lotion, Oatmeal Scrub, Almond Oil Moisturizer, Tropical Body Soap and Hydrating Toner, currently is available in several chains in the mid-Atlantic region including Giant Discount Drug stores and The Cosmetic Center. La Crista will augment the skin care line with an SPF 15 sunscreen, an AHA treatment and a vitamin moisturizer by year's end, according to the firm. Sales for the brand were roughly $1.5 mil. in 1994, the company reports...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says