Marketing in Brief: Donna Karan
This article was originally published in The Rose Sheet
Executive Summary
Donna Karan: Extending the Donna Karan New York Bath & Body line with DK naturals. The products use the same formulas as the original line, according to the company. Made with natural ingredients including moisturizing Plantel Blosomes EFA, a naturally derived plant oil exclusive to the company, the original line bowed in July 1994 ("The Rose Sheet" May 30, 1994, p. 4). Taking "a fashion approach to bath products," the company has packaged the four-SKU line in "a pale, neutral exterior to suit light toned vanities and decors," the company says. The naturals line comprises a 6.7 oz. Cashmere Body Lotion and Washed Silk Body Cleansing Lotion, a 5 oz. Velvet Body Cream and a 4 oz. Chiffon Body Powder. Prices range from $35 for the powder and cleansing lotion to $65 for the body cream...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says