Marketing in Brief: Christian Dior
This article was originally published in The Rose Sheet
Executive Summary
Christian Dior: Extending Fahrenheit men's scent with Soothing After Shave Gel, Daily Moisture Complex, Natural-Looking Self Tanner and Moisturizing Body Lotion and repackaging the line's six existing ancillary products. Two of the existing products have been reformulated; Moisturizing Shave Foam, which replaces Shaving Foam, is "richer, for a smoother, closer shave," while Body and Hair Shampoo has an "improved easier-to-rinse formula," Dior states. The packaging for the foam and shampoo, along with the talc, soap and deodorant spray and stick, is now red with glossy, navy blue caps. All the products cost $16 except for the aftershave gel and body lotion, which cost $20 for 1.7 oz. and 6.8 oz., respectively, and the moisture complex, which is priced at $22 for 1.7 oz...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says