In Brief: CDC recommends UV index use
This article was originally published in The Rose Sheet
Executive Summary
CDC recommends UV index use: In its May 5 Morbidity and Mortality Weekly Report, CDC recommends that individuals refer to the National Weather Services UV Index rating system to gauge UVA/UVB intensity when planning outdoor activity. The suggestion comes in response to recently released statistics on melanoma-associated deaths. Overall percentage increase in the rate of deaths associated with melanoma jumped 34.1% between 1973 and 1992, the report states. The increase is the third highest for all cancers during the same period. In 1992, the melanoma death rate for whites was 5.9 times higher than for all other races, and 2.1 times higher for men than women. In 1995, the American Cancer Society projects that 34,100 new cases will be diagnosed, and 7,200 deaths will be caused by melanoma...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says