In Brief: Bristol-Myers Squibb
This article was originally published in The Rose Sheet
Executive Summary
Bristol-Myers Squibb: Merges U.S. retail sales groups of its Bristol-Myers Products, Clairol and Mead Johnson Nutritionals divisions effective the first quarter of 1996. The combined sales group will give "expanded retail store coverage for [BMS] products" and provide customers with "a single point of contact for the full range of...hair care, personal care, nutritional and non-prescription health care products sold at retail," Bristol-Myers Squibb Executive VP Michael Autera says. Products that BMS markets under its Clairol division include Miss Clairol and Nice'n Easy haircolorings, Herbal Essences shampoos and conditioners, Ban antiperspirants and Keri lotions...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says