Gendarme inaugural women's scent debuting in fall; Grabazzi for men bowing now.
This article was originally published in The Rose Sheet
Executive Summary
GENDARME LAUNCHING FIRST WOMEN'S FRAGRANCE IN THE FALL in select Nordstrom doors as well as either Barneys New York or Bergdorf Goodman, the West Hollywood, CA-based firm said. The fragrance will be a "variation" on Gendarme Cologne for Men, the company's first fragrance, which debuted in 1983, the firm noted. Gendarme Cologne for Men, a "masculine shower-fresh cascade of herbs, spices, citrus and florals," has green top notes of lemon, lime and verbena, the company said. The dry down comprises jasmine, basil and thyme notes with a "hint of leather."
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says