The Body Shop U.S. retail sales up 26.8% to $144.8 mil. in FY 1995.
This article was originally published in The Rose Sheet
Executive Summary
THE BODY SHOP REDUCING NUMBER OF U.S. STORE OPENINGS IN FY 1996 to 40 compared to 65 new stores opened in FY 1995 (ended Feb. 25), the company said in a May 2 report of unaudited operating results for the 1995 fiscal year. Noting that the U.S. business has grown from one store in 1988 to its current 247 stores, the company said the expansion "has stretched our resources in terms of servicing our existing U.S. stores," and contributed to an 8% decline in comparable store sales for the year. The U.S. business "needs a period of consolidation and retail focus," the company explained.
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says