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Nina Ricci Deci Dela print ad campaign coincides with scent's national rollout.

This article was originally published in The Rose Sheet

Executive Summary

NINA RICCI DECI DELA PRINT AD CAMPAIGN BREAKS IN SEPTEMBER and is slated to run through December, Sanofi Beaute said. The one- and two-page ads for the new Nina Ricci women's fragrance feature a woman with her arms outstretched on a shelf and two orange butterflies fluttering around her head. The ad, shot against a dark blue background, shows the Deci Dela bottle in the bottom right-hand corner. Some of the ads may be tagged "Irresistible as laughter," the company added.
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