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Marketing in Brief: Den-Mat

This article was originally published in The Rose Sheet

Executive Summary

Den-Mat: Extends Rembrandt toothpaste line with Baking Soda formula "in response to consumer demand for baking soda dentifrices," the company states. The new formula will be promoted via national $1-off FSI drops June 18, Aug. 27 and Nov. 5, the firm says. In addition, print and TV ads for the Rembrandt brand will incorporate the line extension. Formulated with "all natural" baking soda and patented Citroxain, the newest Rembrandt addition reduces plaque, tartar and "external stains," the firm notes. Available now, a 3 oz. tube is $6.99 suggested retail...
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