In Brief: Product Liability
This article was originally published in The Rose Sheet
Executive Summary
Product Liability: Senate fails twice to invoke cloture May 4 on substitute amendment offered by Sen. Slade Gorton (R-WA) to the "Product Liability Fairness Act" (HR 956). The substitute is a heavily amended version of the original Gorton-Rockefeller bill (S 565). The first vote (46-53) to limit debate fell short of the necessary 60 votes by a wide margin, with two Democrats, Sens. Joseph Lieberman (CT) and James Exon (NE), breaking ranks. In the second vote (47-52), Republican Strom Thurmond (R-SC) switched his vote in favor of cloture. Senate majority leader Robert Dole (R-KS) indicated before the votes that in the event of no cloture, another Gorton-Rockefeller amendment would be considered as a substitute; GOP leadership indicated that the measure is likely to be considered again during the week of May 8...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says