Marketing in Brief: Parfums Issey Miyake
This article was originally published in The Rose Sheet
Executive Summary
Parfums Issey Miyake: New Issey Miyake men's scent will bow in June in the U.S., the company says. Also in June, the Mode et Parfums division will extend the L'Eau d'Issey women's line with Alcohol-Free Sun Mist -- a "little sister" to the L"Eau d'Issey eau de toilette -- containing only a 7% perfume concentration, the firm says. The 100 ml Sun Mist natural spray will cost $58...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says