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Marketing in Brief: Orlane

This article was originally published in The Rose Sheet

Executive Summary

Orlane: Soon to be available are Orlane Chronosvelt Suractif and Gel Exfoliant Doux Pour Le Corps. Chronosvelt Suractif, with carnitine, lipolysol and caffeine, reduces the appearance of cellulite, "resulting in a slender, firmer appearance," according to the company. The exfoliant is a foaming gel that contains non-irritating polyethylene micrograins and a TRF complex to detoxify the skin. The 300 ml tube of Chronosvelt Suractif and 150 ml tube of Gel Exfoliant Doux Pour Le Corps will sell for $47.50 and $28 respectively...
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