Marketing in Brief: Orlane
This article was originally published in The Rose Sheet
Executive Summary
Orlane: Soon to be available are Orlane Chronosvelt Suractif and Gel Exfoliant Doux Pour Le Corps. Chronosvelt Suractif, with carnitine, lipolysol and caffeine, reduces the appearance of cellulite, "resulting in a slender, firmer appearance," according to the company. The exfoliant is a foaming gel that contains non-irritating polyethylene micrograins and a TRF complex to detoxify the skin. The 300 ml tube of Chronosvelt Suractif and 150 ml tube of Gel Exfoliant Doux Pour Le Corps will sell for $47.50 and $28 respectively...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says