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Marketing in Brief: jane by Sassaby

This article was originally published in The Rose Sheet

Executive Summary

jane by Sassaby: Sassaby plans to expand permanent color cosmetics collection in 1996, the company says. Additionally, the firm is test marketing the line in drug chain doors such as CVS and Drug Emporium. Sassaby's latest promotional collection, "MouthMakers," includes "mucho-glossy" LipDips in colors such as Raisin Awareness and Sunny Day; Lickety Stix "weightless stain" in shades including Shellsicle and Lollypop; Poutabouts "ultra-shiny" gloss in colors such as Bomb Shell and Red Delicious; and One Liners swivel-up lip pencils in shades including One Scarlett and One Pink. Available in August, each MouthMakers item costs $2.99...
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