Medtech Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing in Brief: Fragrances Exclusive

This article was originally published in The Rose Sheet

Executive Summary

Fragrances Exclusive: Extending Bulgari fragrance line with Tea Extracts for the Bath and a 1 oz. eau de parfum spray in the fall of 1995, the Chanel division says. The tea sachets, which resemble real tea bags, "fasten to the hot water faucet to make the bath relaxing and exquisitely perfumed," the company says. A set of six tea bags is priced at $40, while the edp costs $50. Other recent additions to the Bulgari line include soap, bath and shower gel, body milk, body cream and body powder, ranging in price from $20 for a soap to $100 for the powder. Bulgari debuted in the U.S. in the fall of 1994 ("The Rose Sheet" March 14, p. 7)...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS001573

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel