In Brief: The Limited, Inc. restructuring
This article was originally published in The Rose Sheet
Executive Summary
The Limited, Inc. restructuring: Philip Mallott appointed chief financial officer of a planned spin-off company that will include: Bath & Body Works, Penhaligon's, Gryphon, Victoria's Secret Stores, Victoria Secret's Catalogue, and Cacique. Mallot is currently CFO of Structure, a division of The Limited, Inc. The specialty retailer also is considering a second spin-off that would be comprised of Express, Limited, Lerner of New York, and Lane Bryant. The parent company would retain 85-90% ownership of each new company, with the balance owned by public shareholders. Structure, Abercrombie & Fitch Co., The Limited Too, Henri Bendel, and Mast Industries would remain wholly owned subsidiaries. Lazard Freres and Goldman Sachs are advising the company...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says