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Alberto-Culver "double digit" domestic toiletries sales gain due to Alberto VO5 business.

This article was originally published in The Rose Sheet

Executive Summary

ALBERTO VO5 DRIVES DOUBLE-DIGIT SALES GROWTH of Alberto-Culver's domestic toiletries division in the second quarter of fiscal 1995 (ended March 31), the Melrose Park, IL-based firm announced April 27. Alberto-Culver has leveraged the Alberto VO5 name on several products, including hot oil treatments, shampoos and conditioners, and hairstyling products. Alberto-Culver USA, which consists of the domestic toiletries division as well as a household/groceries segment, provided a "strong showing" in the quarter, the company reported.
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