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Prescriptives introducing Px As Needed skin care "problem solvers".

This article was originally published in The Rose Sheet

Executive Summary

PRESCRIPTIVES PX AS NEEDED SKIN CARE "PROBLEM SOLVERS" are designed to treat specific skin problems such as breakouts and wrinkles, the Estee Lauder division said. The six-SKU line is meant to be used as a supplement to the Prescriptives Daily three-step skin regimen, which bowed in March ("The Rose Sheet" Nov. 29, 1993, p. 13). One Px As Needed product launched this month, one bows in March and the rest in April at all 620 U.S. Prescriptives counters. Later, the line will roll out to the firm's 11 international markets, which include England, Australia, Canada, Germany and Spain.
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