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Poppy Industries extending lipsticks with sheer shades and lip gloss.

This article was originally published in The Rose Sheet

Executive Summary

POPPY INDUSTRIES ADDING SHEER LIPSTICK AND LIP GLOSS IN 1995 as extensions to its "trademark" matte lipstick collections. The Melbourne-based start-up company is launching the 14-SKU Sheer line, which provides translucent color in "shades you would not expect" such as dark browns and reds, in the spring. Poppy Shine "lightly frosted" lip gloss in Clear, Silver, Gold and Bronze shades will bow later in 1995. In addition to lipstick, the Poppy color cosmetics line includes lip liner and eye makeup.
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