Marketing in Brief: Yves Saint Laurent
This article was originally published in The Rose Sheet
Executive Summary
Yves Saint Laurent: Valentine's Day Coeur D'Amour gift set combines 1.6 oz. Paris eau de toilette spray, 2.5 oz. body lotion and 2.5 oz. shower gel. The set is packaged in a red, heart-shaped box and will sell for $45 suggested retail. The Sanofi Beaute division also is offering a Champagne Les Plaisirs Eclatants gift set featuring .13 oz. deluxe parfum, 1 oz. perfumed body lotion and 1 oz. perfumed shower gel. The gift is available with any Champagne purchase of $40 or more. Les Desirs Mysterieux, a gift with any Opium purchase of $40 or more, includes .26 oz. eau de toilette deluxe, .75 oz. dusting powder, 1.5 oz. silk shower creme and 1.6 oz. miniature soap. The gift sets will be in stores in February...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says