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Marketing in Brief: TerraNova

This article was originally published in The Rose Sheet

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Executive Summary

TerraNova: Fragrant Water Treasures Bath Crystals "transform an ordinary bath into a pool of soothing blue waters," TerraNova states. Packaged with a shell scoop in a gold tin, 8 oz. of bath crystals are $18 suggested retail. Also new are 3 oz. "silkening" Dusting Powders and 4.25 oz. pyramid-shaped pure vegetable Glycerin Soap, priced at $20 and $3, respectively. TerraNova additionally is offering a 12 oz. Shower Gel, 8.5 oz. Body Lotion and 8.5 oz. Massage Oil previously sold only in gift sets for individual sale. The shower gel is priced at $13.50; the body lotion costs $10.50; and the massage oil retails for $11.50. The products are available in February in Rain, Waterpetals and Oceana scents...

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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