Marketing in Brief: Sally Hansen Professionals
This article was originally published in The Rose Sheet
Executive Summary
Sally Hansen Professionals: Gel Glue "eliminates unwanted air pockets often caused by liquid formulas" during artificial nail adhesion and mends breakage that occurs on natural nails, Del Labs says. The .07 oz. glue is priced at $1.99 suggested retail. Other extensions to the Sally Hansen Professionals line include Heat-Sealed Base Coat, which fills in "bumps, ridges and any other imperfections" on the surface of artificial nails, and Heat-Sealed Top Coat that provides "extra glossy protection," the company says. The base coat and top coat, both .45 oz., are priced at $3.99 each. The products will be in stores in March...
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says